by renz | Mar 8, 2017 | Blog, Data, Marketing
I get it: it’s hard to set aside your hard-earned money for marketing efforts. It seems like you’re blowing those dollars away and not knowing what you’re getting in return. But that’s the issue in and of itself; your marketing is seen as an expense instead of an...
by renz | Feb 1, 2017 | Blog, Data, Technology
Pen and paper is one of the biggest cause for mistakes in our industry. I’ve seen venues not let in high profile guests who would have spent thousands inside the door all because one person didn’t know who they were. I’ve seen guest list lines get bottlenecked as the...
by renz | Jan 4, 2017 | Blog, Data, Operations, Technology
We talk a lot about mixology, music, lights and ambiance in this industry. After all, this is the recipe for your party. And while all of them are important to running your venue, there’s one component that stands out as the true MVP to your success: data. It may seem...
by renz | Dec 7, 2016 | Blog, Data, Operations, Sales
The biggest event in nightlife is almost here, which means it’s time to pump up the volume on your New Year’s Eve marketing. Your promoters are a big part of your marketing efforts and arguably one of the most effective marketing channels you can use. Here’s how to...
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