5 Marketing Tips for Nightclubs & Bars

I see it all the time: venues spending marketing dollars on mass marketing efforts, blasting vague messages to a broad range of people who may or may not be their customers. All because they don’t know who their customers are, what their objectives are, or how to use...

Marketing Tools to Drive ROI

You can have great promotions without knocking dollars off the price of your food and drink items. But what tools are the best to use to get your promotions in front of the right customer? Just because you build it, doesn’t meant they will come. For any marketing...

Nightclub & Bar Social Media & Digital Marketing

Marketing and advertising in this industry used to be all about flyers, posters, and even radio or TV broadcast ads. While these channels still hold some merit, there’s no doubting the effectiveness of digital and social media marketing to attract your customers. In...

Promoting without Discounting

The most common types of promotions in this industry are happy hours, two-for-one drinks, or free bottle for booking a VIP table. The common denominator in all of these options is discounting drinks. Discounts and promotions aren’t the same, and it’s possible for you...