by renz | Apr 7, 2014 | Blog, Marketing, Operations
I recently attended a seminar at the Nightclub & Bar Conference where the speaker asked this basic question: What must your venue have to be successful? Most attendees responded with bars, dance floor, liquor, DJ, etc. Very few thought beyond the mere...
by renz | Mar 24, 2014 | Blog, Marketing
Do you know who your guests are? The ones who frequent your venue, who spend a lot of money, and who would be considered “loyal?” Many venues think they do, but few have the full picture. Recognizing your guests’ faces or even their names is just the start....
by renz | Mar 17, 2014 | Blog, Marketing, Sales, Technology
There’s a common issue we see in the nightlife industry, and that’s lack of data sharing – especially when it comes to ticketing. Very few third-party companies are willing to give up their most valuable asset: data. And chances are, you’re suffering from this more...
by renz | Feb 3, 2014 | Blog, Marketing, Sales, Technology
Marketing is a critical component to your venue’s success. From basic promotions to grand events, your marketing and messaging is what lures guests in and keeps them coming back. Yet, marketing is the area that tends to get the least amount of strategic attention and...
renz