by renz | Nov 22, 2013 | Blog, Marketing, Operations
People aren’t coming to your club for your $500 bottle of vodka or your $13 drink; they’re coming for your party. Without a great party, you don’t have an audience. And without an audience, you don’t generate revenue. Here are the top 4 things you need to have nailed...
by renz | Nov 8, 2013 | Blog, Data, Marketing, Operations
There are several forums online that raise an important question: how can nightclubs build customer loyalty? Unfortunately, many participants agree the best way is through loyalty cards and point systems. But here’s the thing: you’re not selling coffee; you’re selling...
by renz | Nov 4, 2013 | Blog, Marketing, Trends
There’s no doubt mobile is changing the way consumers and businesses operate and interact. Smartphones are now one of the most critical tools in our lives, and that likely won’t change anytime soon. With the release of the new iPhone 5, the new iOS 7 update, and the...
by renz | Sep 19, 2013 | Blog, Data, Marketing, Operations
There’s no denying the importance of guest lists. In today’s landscape, they’re a fully ingrained component of a nightclub’s daily operations. Not only do they help control the number of guests, but they also help ensure the right ratio and type of guests are coming...
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