The biggest event in nightlife is almost here, which means it’s time to pump up the volume on your New Year’s Eve marketing. Your promoters are a big part of your marketing efforts and arguably one of the most effective marketing channels you can use. Here’s how to create a powerful army of promoters by turning them in to mobile box offices.


1. Get on the right system

The first step is for you to get on the right event system. The only way you can supercharge your promoters is if you have access to the tools to do so. Use an event management system like BookBottles that allows you have full control of your NYE event. This system allows you to build your event landing page, integrate ticket sales on your website and social channels, and get access to a synced mobile app to sell tickets from mobile devices.


2. Set them up with the right tools

The mobile app we just mentioned is your golden ticket. This is what turns your promoters into a mobile box office, and what allows you to generate pre-sale revenue. It allows your promoters to sell tickets directly through their device, accepting both cash and credit purchases. They can sell to anyone at anytime and generate revenue for your event on the spot. Always make sure your promoters are trained in on how to use the app and how to speak to the theme of your event. After all, they’re your front-of-line sales force and should be able to easily state why someone should come to your event over someone else’s. Once the ticket is sold through the app, consumers get a digital ticket, and that buying information is synced with the rest of your ticket purchases. This makes your promoters incredibly powerful, drives more customers through your door, and keeps all your purchases synced together for a seamless door process the night of your event.


3. Track, measure, and reward

You’ll never know how successful your promoters are if you don’t track and measure results. BookBottles uses individual referral tracking to track all your promoters’ results so you know who’s bringing in the most and best traffic. And when you know your promoters are doing a job-well-done, you’re able to incentivize and reward them accordingly to keep them performing and maximizing results.


Whitney Larson is the president and director of marketing at Vēmos. Contact her at or fill out the form below.